Rumble Platform Achieves Major Milestones with White House Partnership and Strong Q1 2025 Performance
Platform Growth and Strategic Developments
Rumble has demonstrated remarkable growth in early 2025, with first-quarter revenue reaching $23.7 million, representing a 34% year-over-year increase. This impressive performance was driven by increased subscription revenue and enhanced monetization across their video and advertising platforms.
In a significant development, the White House established its official Rumble channel on February 10, 2025, accessible at rumble.com/whitehouse. This milestone has strengthened Rumble’s market position by adding a major government institution to its platform, potentially attracting more high-profile users and increasing its competitive stance in the video platform market.
Innovation and Service Expansion
The platform recently unveiled Rumble Live, a groundbreaking linear livestreaming lineup that offers viewers comprehensive news, commentary, and entertainment content throughout the day. This innovative format utilizes Rumble Raiding technology to seamlessly transition audiences between shows.
The company has secured key partnerships with major brands including Netflix, Crypto.com, and Chevron, while expanding its Rumble Cloud business through new clients such as the Government of El Salvador and the Tampa Bay Buccaneers.
Financial Performance and Future Outlook
The platform maintains strong user engagement with 59 million Monthly Active Users (MAUs) in the first quarter of 2025. Notably, Rumble achieved an 87% user retention rate following the 2024 U.S. general election, a significant improvement compared to the 60% retention after the 2022 midterm election.
In March 2025, Rumble made a strategic move into cryptocurrency, purchasing 188 Bitcoin at an average price of $91,000 per coin, allocating up to $20 million to Bitcoin. This decision reflects the company’s conviction in Bitcoin as a valuable planning tool and reinforces its expansion into cryptocurrency. According to CEO Chris Pavlovski, these holdings are intended to serve as a hedge against inflation and won’t be subject to dilution like government-issued currencies.
Looking ahead, Rumble is progressing toward Adjusted EBITDA breakeven in 2025, and with new capital raised from Tether, the company has increased options to invest in initiatives that could accelerate and expand its business.
