Karol G’s Historic NFL Performance: Colombian Superstar to Headline São Paulo Halftime Show
A Landmark Moment for Latin Music
Global music sensation Karol G is set to make history as the headlining performer at the NFL São Paulo game halftime show on September 5, 2025. The performance will take place during YouTube’s first exclusive NFL live broadcast, featuring a Week 1 matchup between the Kansas City Chiefs and Los Angeles Chargers at Corinthians Arena.
‘I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor,’ said Karol G, adding that bringing her music to this global stage means the world to her.
Record-Breaking Success
The Colombian artist has established herself as one of the biggest stars in global music, amassing nearly 30 billion YouTube views. Her latest album, ‘Tropicoqueta,’ has achieved remarkable success with over 1 billion streams and a No. 1 debut on Billboard’s Top Latin Albums chart. The album set a new record with 20 songs appearing simultaneously on the Hot Latin Songs chart.
2024 has been a landmark year for Karol G, during which she was named Billboard’s Woman of the Year and won her first Grammy Award for Best Música Urbana Album. Her tours have consistently sold out major venues, including a notable performance at Mexico City’s Azteca Stadium.
A Global Entertainment Spectacle
The September 5 broadcast will feature not only Karol G but also performances from popular YouTube creators, with additional talent announcements expected later this month. This milestone event, marking YouTube’s first exclusive live NFL broadcast, will be freely accessible to fans. The platform’s partnership with the NFL has already proven successful, with audiences watching over 350 million hours of official NFL content in 2024.
As YouTube’s VP of connected TV and creative studio marketing stated, ‘This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will powerfully collide.’ The inclusion of a global icon like Karol G demonstrates the event’s significance in bringing together sports and entertainment on an international stage.
