Jezebel Rises Again: Pioneering Feminist Website Finds New Home at Paste Magazine
A New Chapter for Feminist Media
Jezebel, the influential feminist blog known for its significant impact on internet culture, has entered a new era in its publishing journey. Atlanta-based entertainment and culture publication Paste Magazine has acquired both the Jezebel brand and its complete content archive, marking a significant turning point for this pioneering digital publication.
The Path to Transformation
The acquisition comes after a tumultuous period when private-equity backed G/O Media announced Jezebel’s closure and staff layoffs, following an unsuccessful attempt to find a buyer. Since its inception in 2007, Jezebel has established itself as a pillar of fearless journalism and crucial cultural commentary.
The publication carved out a unique space in digital media before social media’s rise, creating a community for readers whose viewpoints were often underrepresented elsewhere. It became known for its unflinching coverage of workplace sexism, abortion rights, and the #MeToo movement.
Future Vision and Editorial Direction
Under its new ownership, Jezebel will maintain a standalone website distinct from Paste’s main platform, while preserving its signature voice, style, and subject matter. The two outlets will cross-promote content when relevant to both audiences. Josh Jackson, speaking about the acquisition, expressed honor in reviving Jezebel, noting that the site’s unique voice and storytelling approach make it an ideal addition to their portfolio.
Industry Impact and Significance
The journey of Jezebel highlights ongoing challenges in digital media, particularly regarding monetization. The site faced difficulties with advertisers who viewed content about issues like reproductive rights as unsuitable for advertising, despite strong reader interest. Editorial constraints even extended to headline writing, with restrictions on certain language unless directly quoting sources.
As Paste Magazine works to rebuild the publication, they are in discussions with former Jezebel staffers about returning to the site. The acquisition represents a significant step for Paste in expanding its reach, while ensuring the continuation of Jezebel’s essential voice in contemporary media discourse.
